BENTONVILLE, Ark. (July 19, 2011) – With moms on a tight budget this back-to-school season, Walmart announced today it will offer low prices all season long on a broadened assortment of back-to-school and back-to-college essentials including everyday supplies, sporty backpacks and the latest electronics.
According to recent research*, more than half of moms will spend about the same on back-to-school shopping this year with a third of moms spending less. To ensure moms stay within their back-to-school budgets, Walmart’s every day low prices are backed by an ad match policy. With ad match, Walmart will match any local competitor’s advertised price for the same product, right at the register.
“We know our customers need to stretch their dollars as far as they can,” said Duncan Mac Naughton, Walmart’s chief merchandising officer.