Please read Part 1 on Sacpress.com regarding the successes and some problems with Farm-to-Fork Week events.
Sell it to the locals
When Mike Testa gave his speech last spring and talked about selling it to the locals first, it made a lot of sense. Sacramentans, he said, need to understand the message so that when they travel to other cities they can talk about it and spread the word with enthusiasm. It’s Sacramentans themselves who have to be the biggest cheerleaders, it can’t all be on the shoulders of the Sacramento Conventions and Visitors Bureau and the restaurants... Read More